Most businesses are on a tight budget, especially when it comes to marketing. Many companies are finding that they don’t have a lot of money to invest on advertising and marketing. The irony is, not marketing your business will have a detrimental effect on your business.
One local business owner called Tom, who owns a fireplace store, has just put a closing down sign in his store window because nobody is visiting his store and he says he can’t afford to advertise any more. This year alone he has spent over $6000 on advertising in his local newspaper with expensive one time ads and it was a total waste of time and money.
Although it is sadly too late for Tom, the good news for other companies who are still in business is that online marketing is not only much cheaper but it is far more effective than traditional methods of marketing. Plus, you can easily track the success of each marketing campaign that you launch. Here are some big marketing ideas for businesses on a small marketing budget:
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