Things are always changing in the world of online marketing, and there are always new strategies to try. Unfortunately, however, we are all limited on time and it’ll never be possible to try out every single marketing strategy there is!
That’s why it’s important to prioritize. This will help reduce overwhelm and help you get on with the things that really need to be done.
We’ll start with the obvious since it’s the advice you’re most likely to have already heard online: “the money’s in the list!” People keep saying the same old thing because it’s true.
You might be thinking you should focus on getting search engine traffic, or hits from social media, but the bottom line is that, although this works, you can never fully control whether Google chooses to place your site at the top of the search results, or whether Facebook chooses to show your updates to all your fans.
Building a successful business, whether online or offline, is all about building relationships with others. Building relationships with your customers means that they will keep coming back to buy more from you. And building relationships with other business owners means that they could just help you grow your customer base.
If you want to improve those relationships, start making an effort to contact some of your customers and business contacts personally. Some ideas include:
What are the pros and cons of building a website yourself? Well, the Do-It-Yourself approach or getting your friend to build a website sounds very appealing, isn't? At the end, your website fee is inexpensive and you learn new skills, knowing how to build a website and perhaps the coding side. It sounds good, right?
The fact is that building a website is one thing but do you know how long it takes to maintain a website and to keep it up-to-date with the web technology? If you have the time to learn and build your own website, then go ahead but don't risk and ruin your business image because you don't know if the finished product is going to be professional or not.
We know that resolution on the web is a vast and often confusing topic and some people are struggling to upload the images with correct resolution to their websites. The fact is uploading an image to the site with incorrect resolution may exceeds the pixels screen resolution and it is an unnecessary waste of resources such as web space and bandwidth. As a result, your website will take more time to download, performing poorly and at the same time, it may put off your web visitors.
Every image you put on a web needs to be optimized. What does it mean? Well, it means to upload an image with correct screen resolution without wasting any resources which is usually 96 or 72 DPI because that is the resolution of most computer monitors. Firstly, specify the pixel dimensions of your image and make sure that the image is dpi 72 DPI (as recommended).
Our new website has launched, finally! We are pleased to announce that we have revamped our new site from the ground up. We felt it was time to declutter the content and refresh the layout of the website. Creating a responsive website was one of the top priorities to ensure smooth display on tablet, smartphone and non-standard screen sizes, thus improving end-user browsing experience. Other key improvements include:
And much more . . . let us know your feedback on our new website.
Web servers are just like PC's - It's not a matter of if they will crash; it's a matter of when. The reality is nobody thinks about backups until they are needed. The story is all the same, my website got erased, my hosting company disappeared, or the server is crashed - I lost everything!
Your websites are important and valuable. They have taken days or weeks of work to build. Your business may depend on it. Although we do back-up of all the websites reside in our server on a regular basis, but you should not rely solely on it (please refer to our hosting terms of service). Keeping a backup copy of your website on your personal computer is a wise precaution and it's your responsibility to maintain a backup copy of your sites for use in an emergency.
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