Things are always changing in the world of online marketing, and there are always new strategies to try. Unfortunately, however, we are all limited on time and it’ll never be possible to try out every single marketing strategy there is!
That’s why it’s important to prioritize. This will help reduce overwhelm and help you get on with the things that really need to be done.
How do you prioritize? Start by thinking about what brings you in the most money. This might mean focusing on your email marketing efforts. If you want to try a new marketing strategy (such as social media), then schedule this so that you don’t spend more time on it than necessary.
The great thing about the internet is that there is opportunity for anyone to get out there and create a name for themselves. The bad thing is that, because so many people are doing it, it can be hard to get noticed!
This is why you need to know your USP. This stands for Unique Selling Proposition or Unique Selling Point – the feature that makes you different from your competition.
It could be that you’re the cheapest (although this isn’t usually the best way to go!), or that you promise to make things as simple as possible for your customer.
Some real life examples include KFC’s unique blend of herbs and spices, or Apple’s beautifully made products. People are willing to pay for more expensive products because they have that something special compared to their rivals.
How do you figure out your USP? You’ll need to sit down and do a lot of brainstorming. Think about you and your clients – and how you can combine what you have to offer with what they need. There’s your USP – and it might change in future.
