If you sell your own products (and you really should!) then make sure you’re collecting your buyers’ email addresses. Building an email list full of prospects is great, but building a buyers mailing list is even better.
By collecting their email addresses, you can market to them again in future. And remember, it’s far easier to sell more to your existing customers than it is to find new customers!
The good news is that most online shopping cart systems have functions that allow you to collect email addresses automatically. You can also set this up to work with PayPal payments.
If not, you can add buyers manually, but make sure you use a double opt in process that requires buyers to confirm that they wish to be added. Although you can legally contact your customers by email once they’ve bought from you, it’s best to avoid annoying them by adding them to email lists they don’t want to join!
Collect Mailing List Subscribers from Social Media
Social media shouldn’t be seen as an end in itself. What good is it to have a million fans on Facebook if it doesn’t help your business in some way?
This is why you should always try to collect email addresses from your social media profiles. This is especially important on Facebook, where it’s easy to add a subscription page to your tabs using software like Leadpages.
Here are some tips from Social Media Experts:
- Promoting free webinars on your Facebook page (where people have to opt in to register),
- Using Facebook ads to get your links seen by more people,
- Use the Facebook offers feature,
- Let people retweet links back to your freebie opt in page.
Where Appropriate, Take Advantage of Automated Systems:
One of the biggest struggles for online marketers is not having enough time to do everything they want. This is why it’s important to take advantage of systems and automation wherever you can.
This does not mean using spammy software to leave fake comments on blogs, or scraping content from the web and posting it as your own. No, it means taking advantage of smart tools and plugins that can automate things in a way that won’t negatively affect your customers such as scheduling Autoresponder Emails System to send out at set intervals after someone signs up for your mailing list.
