Welcome to KD Blog!

Inbound marketing is a kind of “new” marketing that’s all about customers coming to you, rather than you having to go out and find them through traditional advertising methods.

There are a number of benefits to this kind of marketing: it helps you build real relationships where customers are happy to refer you to others, it helps build trust, and it can help get you noticed in a world where people are more and more infuriated by junk mail and intrusive ads.

One simple way to improve your profits could be to raise your prices. You might be worried that higher prices will turn customers off, but this isn’t always the case. Your price point can have an unexpected psychological impact on customers, and sometimes you might find that higher prices can lead to more sales. Of course, it’s important to test this out for yourself.

Sell More to Existing Clients

You’ve probably heard it many times before: it’s far easier (and cheaper) to sell to existing customers than it is to find new ones. If you want to improve your business, focusing on existing customers can pay off big time.

Just because you run your own business online doesn’t necessarily mean you’re any good at copywriting. Unfortunately, however, copy sells, and it is important to try and perfect certain techniques to improve your conversions.

One simple trick is to start telling customers about the benefits of your products, rather than simply listing the features.

What to do when you are short on ideas?

Articles are crucial if you're building a business on the web. Not only can they help fill up your sites with content your readers will want, they can also be submitted to a variety of directories to help promote your website. But some people find it hard to write articles simply because they can’t come up with the ideas in the first place!

If you sell your own products (and you really should!) then make sure you’re collecting your buyers’ email addresses. Building an email list full of prospects is great, but building a buyers mailing list is even better.

By collecting their email addresses, you can market to them again in future. And remember, it’s far easier to sell more to your existing customers than it is to find new customers!

All online business owners have times when they just stop moving forward. You might find yourself procrastinating more and in need of something to give you and your business a kick start. A challenge can do just that!

A challenge means setting a goal for a short period of time e.g. 21 days or 1 month. During that time you’ll do something above and beyond what you normally do – like posting on your blog every single day, interacting with 20 people on social media, or writing 2,000 words.

We’ll start with the obvious since it’s the advice you’re most likely to have already heard online: “the money’s in the list!” People keep saying the same old thing because it’s true.

You might be thinking you should focus on getting search engine traffic, or hits from social media, but the bottom line is that, although this works, you can never fully control whether Google chooses to place your site at the top of the search results, or whether Facebook chooses to show your updates to all your fans.

Building a successful business, whether online or offline, is all about building relationships with others. Building relationships with your customers means that they will keep coming back to buy more from you. And building relationships with other business owners means that they could just help you grow your customer base.

If you want to improve those relationships, start making an effort to contact some of your customers and business contacts personally. Some ideas include: